Why structured products are not popular in America?

A financial expert told me that structured products are not popular in America. They are hardly sold there.

Here is the reason: In America, you can buy options from the exchange. You only pay a very low fee for the option. The options are fairly priced by the market, and is quite liquid.

The structured products that are sold in Singapore are priced by the issuer, and contain a large profit and expense margin. The final return to the investor, after deducting these margins, are quite poor.