Engaging the customers

How does NTUC Income engage the customer (during the time that you were the CEO)? Does this help in the development of its business?

MY REPLY:

Over the past years, NTUC Income has actively communicated with its customers (policyholders) on the following:

* NTUC Income is a cooperative society
* Most of its surplus are distributed among its participating policyholders
* It shareholders receive only 2% of its surplus
* Its primary aim is to serve its policyholders (members) by offering low cost and a better return
* NTUC Income communicate actively and in a transparent manner
* It does not need to maximise profit for shareholders (ie avoid conflict of interest)

This active communication strategy has built up a strong loyalty among its policyholders.