Customer-friendly Call Center

What is a customer-friend call center?

It meets the following criteria:

* answers your call immediately
* by a person (not a machine)
* gives you the answer immediately to simple questions (represents the bulk of cases)
* for a complicated matter, get the relevant expert to call you back

The call centers of most large organisations are NOT customer friendly:

* they ask you to press many buttons
* they ask you to navigate through many options
* the customer usually gets lost on the way
* mostly, a frustrating experience.