My friend started a new restaurant in Lorong Chuan. He used the
target marketing service to send out mailers to the owners of landed property and 4/5 room flats within 3 km of his restaurant. He reported roaring business, with full house. It was a good start.
Singaporeans like to try a new restaurant. The target marketing is a good way to reach out to them at a low cost.
Lorong Chuan is a highly residential area and restaurants are mainly concentrated in Serangoon Gardens.
ReplyDeleteAnd it is also a mainly middle to upper class area due to the concentration of high end condos and landed property estates along quite a stretch of the road.
And the new circle Lorong Chuan MRT just started operation a few months back, accessing town and Orchard Rd quite conveniently.
So notwithstanding the target marketing service, the above may also have helped too.
For business success, the Chinese have a saying. Luck, timing and location.