Wi-Fi doesn't stand for anything. It is not an acronym. There is no meaning.
Wi-Fi and the ying yang style logo were invented by Interbrand. We (the founding members of the Wireless Ethernet Compatibility Alliance, now called the Wi-Fi Alliance) hired Interbrand to come up with the name and logo that we could use for our interoperability seal and marketing efforts. We needed something that was a little catchier than "IEEE 802.11b Direct Sequence". Interbrand created "Prozac", "Compaq" "oneworld", "Imation" and many other brand names that you have heard of. They even created the company name "Vivato".
The only reason that you hear anything about "Wireless Fidelity" is some of my colleagues in the group were afraid. They didn't understand branding or marketing. They could not imagine using the name "Wi-Fi" without having some sort of literal explanation. So we compromised and agreed to include the tag line "The Standard for Wireless Fidelity" along with the name. This was a mistake and only served to confuse people and dilute the brand. For the first year or so( circa 2000) , this would appear in all of our communications. I still have a hat and a couple of golf shirts with the tag line. Later, when Wi-Fi was becoming more successful and we got some marketing and business people from larger companies on the board, the alliance dropped the tag-line.
This tag line was invented after the fact. After we chose the name Wi-Fi from a list of 10 names that Interbrand proposed. The tag line was invented by the initial six member board and it does not mean anything either. If you decompose the tag line, it falls apart very quickly. "The Standard"? The Wi-Fi Alliance has always been very careful to stay out of inventing standards. The standard of interest is IEEE 802.11. The Wi-Fi Alliance focuses on interoperability certification and branding. It does not invent standards. It does not compete with IEEE. It complements their efforts. So Wi-Fi could never be a standard. And "Wireless Fidelity" - what does that mean? Nothing. It was a clumsy attempt to come up with two words that matched Wi and Fi. That's it.
So we were smart to hire Interbrand to come up with the name and logo. We were dumb to confuse and water down their efforts by adding the meaningless tag line. Please help reinforce the good work that we did and forget the tag line. Source(s): http://www.boingboing.net/2005/11/08/wifi-isnt-short-for-.html
"WiFi" is a marketing adaption derived from the word "High Fidelity". In the old days Audiophiles (those who dabble with good quality analogue amplifiers such as Marantz and good frequency response loudspeakers such as Bose) were familiar with the word "high-fidelity" which means "good quality reproduction of the original (music tracks)" After the digital revolution, which obsoleted analogue reporduction of music, it became so cheap to make high quality mass reproductions of original tracks, so much so that the word hi-fi had lost its luster. Now, you could get pretty decent hifi sound at a fraction of the cost you would need to have pay for in the 1970's, because of digitisation which eliminates noise and is indeed cheaper better faster.
Technically, to label "wireless internet" as "wireless fidelity", is not accurate. Internet is not meant to be like a sound system for which one needs to duplicate a fix set of informaiton, precisely as possible. So since there is no re-reproduction per se of any entity, it is technically rubbish to speak of accuracy of wireless which is the true literal meaning of wireless fidelity.
If i had my choice, i would call it "WIT". Wireless Internet Transmission.
Wireless Fidelity
ReplyDeleteWi-Fi doesn't stand for anything.
ReplyDeleteIt is not an acronym. There is no meaning.
Wi-Fi and the ying yang style logo were invented by Interbrand. We (the founding members of the Wireless Ethernet Compatibility Alliance, now called the Wi-Fi Alliance) hired Interbrand to come up with the name and logo that we could use for our interoperability seal and marketing efforts. We needed something that was a little catchier than "IEEE 802.11b Direct Sequence". Interbrand created "Prozac", "Compaq" "oneworld", "Imation" and many other brand names that you have heard of. They even created the company name "Vivato".
The only reason that you hear anything about "Wireless Fidelity" is some of my colleagues in the group were afraid. They didn't understand branding or marketing. They could not imagine using the name "Wi-Fi" without having some sort of literal explanation. So we compromised and agreed to include the tag line "The Standard for Wireless Fidelity" along with the name. This was a mistake and only served to confuse people and dilute the brand. For the first year or so( circa 2000) , this would appear in all of our communications. I still have a hat and a couple of golf shirts with the tag line. Later, when Wi-Fi was becoming more successful and we got some marketing and business people from larger companies on the board, the alliance dropped the tag-line.
This tag line was invented after the fact. After we chose the name Wi-Fi from a list of 10 names that Interbrand proposed. The tag line was invented by the initial six member board and it does not mean anything either. If you decompose the tag line, it falls apart very quickly. "The Standard"? The Wi-Fi Alliance has always been very careful to stay out of inventing standards. The standard of interest is IEEE 802.11. The Wi-Fi Alliance focuses on interoperability certification and branding. It does not invent standards. It does not compete with IEEE. It complements their efforts. So Wi-Fi could never be a standard. And "Wireless Fidelity" - what does that mean? Nothing. It was a clumsy attempt to come up with two words that matched Wi and Fi. That's it.
So we were smart to hire Interbrand to come up with the name and logo. We were dumb to confuse and water down their efforts by adding the meaningless tag line. Please help reinforce the good work that we did and forget the tag line.
Source(s):
http://www.boingboing.net/2005/11/08/wifi-isnt-short-for-.html
REX comments.
ReplyDelete"WiFi" is a marketing adaption derived from the word "High Fidelity". In the old days Audiophiles (those who dabble with good quality analogue amplifiers such as Marantz and good frequency response loudspeakers such as Bose) were familiar with the word "high-fidelity" which means "good quality reproduction of the original (music tracks)" After the digital revolution, which obsoleted analogue reporduction of music, it became so cheap to make high quality mass reproductions of original tracks, so much so that the word hi-fi had lost its luster. Now, you could get pretty decent hifi sound at a fraction of the cost you would need to have pay for in the 1970's, because of digitisation which eliminates noise and is indeed cheaper better faster.
Technically, to label "wireless internet" as "wireless fidelity", is not accurate. Internet is not meant to be like a sound system for which one needs to duplicate a fix set of informaiton, precisely as possible. So since there is no re-reproduction per se of any entity, it is technically rubbish to speak of accuracy of wireless which is the true literal meaning of wireless fidelity.
If i had my choice, i would call it "WIT". Wireless Internet Transmission.
REX