Misleading message from AsiaOne

I received an email quite regularly from AsiaOne (from SPH) that keeps saying "Wall Street plunges".

Initially, I was surprised, - Why does Wall Street keep plunging so many times. Later, I realized that this is just a banner for the email.

AsiaOne should remember that they are a news website, and not a marketing company. They should not confuse their readers with this kind of misleading message.