People in Singapore are image conscious, want to be seen as trendy. Gong Cha captures the essence of high class society in its name. In ancient China, only the very best quality tea is presented, (Gong) to the Imperial Family. Let's be frank, tea from Gong Cha is not much different from other Bubble Tea kiosks. Just like parents naming their kids, a good name in a Business makes or breaks you. Mediocrity is not good enough in today's competitive market. Take the other local Tea chain Li Ho, sounds very "obiang", more fitting to the ordinary mass market. A more classy name could be like "Pin Cha", meaning leisurely tasting quality tea.
I would be ashamed for being stupind queueing for bubble tea. Those who queued are probably bought or fooled into doing it. Their life isn't so valuable as to waste it queueing for tea. Even if they pay me I wouldn't do it. Queueing for unnecessary things is not cool, it is stupid.
People in Singapore are image conscious, want to be seen as trendy. Gong Cha captures the essence of high class society in its name. In ancient China, only the very best quality tea is presented,
ReplyDelete(Gong) to the Imperial Family.
Let's be frank, tea from Gong Cha is not much different from other Bubble Tea kiosks. Just like parents naming their kids, a good name in a Business makes or breaks you. Mediocrity is not good enough in today's
competitive market.
Take the other local Tea chain Li Ho, sounds very "obiang", more fitting to the ordinary mass market. A more classy name could be like "Pin Cha",
meaning leisurely tasting quality tea.
I would be ashamed for being stupind queueing for bubble tea. Those who queued are probably bought or fooled into doing it. Their life isn't so valuable as to waste it queueing for tea. Even if they pay me I wouldn't do it. Queueing for unnecessary things is not cool, it is stupid.
ReplyDelete