This is a book written by W Chan Kim and Renee Mauborgne.
Some excerpts.
* There are no permanently excellent companies.
* We need to make a positive difference and to replicate it systematically
* We need to create a blue ocean strategy
* Red ocean is bloody competition
* Blue ocean is uncontested market space that makes competition irrelevant
* It grows demand and breaks away from competition
It quotes the example of Cirque du Soleil. Instead of adopting a red ocean strategy to compete with other circus on the same operating model, e.g. use animals, it adopted a blue ocean strategy and created a new type of experience using highly trained gymnasts. It became very successful, and grew the market without having to face any competition.
Hi Mr. Tan,
ReplyDeleteI find the concept of blue ocean interesting. Can you elaborate?
The notion of irrelevance of competition is intriguing. What makes it irrelevant? Is there any barrier to entry to the market?
Dear Mr Tan,
ReplyDeleteWow! Thank you for being a voice for the people in the area of your forte (appearing in the news).
Yes, I am also glad to know that you voice your interests in this Blue Ocean Strategy. I have just attended a BOS workshop conducted by the Blue Ocean Strategy Regional Centre and was awed by the simplicity and usefulness of the tools available.
Just wondering whether you will continue to share more of your insights and knowledge of BOS on your blog. Thanks.
Regards
Sam Wong
wongsPTL@singnet.com.sg