Tuesday, January 01, 2008

Carrefour, Taipei


I visited Carrefour in Taipei. It offers mainly local products, unlike the Carrefour stores in Singapore and Dubai.

I learned something about the Carrefour logo. Caj you see the small red arrow pointing to the left and a larger stylish blue arrow pointing to the right. Did you wonder what the two arrows meant?

I discovered it on my visit to Carrefoure in Taipei.


Answer: If you look at the white space between the red and blue arrows, you will see the letter C. This is creative!

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6 comments:

  1. dsowergDecember 31, 2007 3:35 PM

    "Carrefour" means junction in French. So I suppose the two arrows are directional signs? The blue-white-red is the colour of France, where Carrefour originated.

    ReplyDelete
  2. hongjunDecember 31, 2007 6:46 PM

    The Carrefour company is created in France in 1959.Carrefour logo with its blue, red & white colors has a very significant meaning behind it: it’s a continuous commitment to our customers.
    The logo was created in 1966, coming from C of Carreour and an arrow on on both sides, representing customers coming form all directions and meeting at Carrefour. Carrefour in Chinese, with its meaning of “Every Happy family”, reflects the core values of Carrefour.

    http://www.toureasy.net/expat/ReadNews.asp?NewsID=452

    ReplyDelete
  3. hongjunDecember 31, 2007 6:48 PM

    And in fact, if you were to look hard on the logo, you should see character "C".

    http://en.wikipedia.org/wiki/Image:Carrefour.png

    hongjun

    ReplyDelete
  4. Tan Kin LianDecember 31, 2007 9:20 PM

    That's correct. I saw the letter C for the first time. It is stylish and well designed. Very subtle.

    ReplyDelete
  5. hongjunDecember 31, 2007 9:25 PM

    Amazon and FedEx logo are the other 2 that are very creative. And do read the posted comments on that blog entry. Really interesting.

    http://www.vincentchow.net/803/hidden-meanings-of-amazon-fedex-logo

    ReplyDelete
  6. hongjunJanuary 01, 2008 10:27 PM

    Carrefour logo on You Tube.
    http://www.youtube.com/watch?v=2l6I5cHjdhk

    hongjun

    ReplyDelete