Here is a simple way for any call center to improve its customer service.
If the call center staff meets with a problem that they cannot answer (which represents about 10% of incoming calls), they should record the nature of the problem and the contact of the customer. This call should be passed to a specialist to call back the customer.
This method will improve customer service significantly. It will also improve life for the staff handling the incoming calls.
Tan Kin Lian
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