Wednesday, February 17, 2021

How to turn your customers off

 I saw an advertisement for digital subscription to the Straits Times at $9.90 per month.

My immediate reaction was - at last. SPH has now got the right business model. At $9.90 per month, I am willing to subscribe to the online platform and read the local news.

Previously, they offered a low subscription for 3 months and revert to a subscription of $60 or $90 a month. That is too high. I refused to subscribe to this kind of bait.

There was a link to read the Terms and Conditions. It was a very, very long document. After reading a few pages, I gave up. I did not want to subscribe to onerous terms and conditions.

SPH has, once again, turned me off.

This seems to be a bad habit among Singapore managers. They really know how to turn off their customers with impractical, unnecessary and onerous requirements.

You tell me. Singapore got future or not?


2 comments:

  1. Something in common;

    Turn off by dramas with more than 12 episodes.

    Turn off by movies where the hero can kill 12 people at one time and he/she ended up unscathed. And just as a hero was about to die, help came the exact time.

    Turn off by people who insist their way is always right.

    Turn off by people who flaunt their wealth.

    Turn off by people with plastic surgeries.

    Turn off by people who talk big.

    Turn off by people who portray a picture-perfect family.

    Turn off by the social media with one sided reporting.

    Turn off by high taxes.

    Turn off by hypocrites and two face people.

    Turn off by food pictorial that looks yummy, but served with only bare ingredients.

    Turn off by





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  2. To be fair to the people of the republic, interviews should be picked randomly from at least

    50 people who will be a good representation of what they felt about the budget. Afterall it

    is the taxpayer's money not anybody's own money. We should not recycle hand-picked people

    who has self-interest, benefitted from the 100 million(oops billions) and who had to say the

    right thing because they have a job to keep. At least once, can we keep it unpolitical?

    February 18, 2021 9:04 AM

    ReplyDelete