Business simulation game

Dear Mr Tan,

I read that you are involved in developing a business simulation game. What does it do? What can I learn from this game?

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REPLY:

The simulation games teaches the participants on how to run a business. Each team (comprising of up to 4 members) will run a company and decide on the price of its products, its marketing expenditure and the production capacity for the following year.

The game comprises of 5 to 7 virtual years and can be completed within 2 hours. The game is more interesteding when there are several teams competing against each other in a market environment.

You can find out more from this game from this webpage.

The game can be organised for students in a class, or colleagues in a workplace. You can choose from a range of scenarios and business sectors, eg insurance, banking, hotel, airline and retail.