Sunday, November 29, 2009

EPL matches for 2010

27 people who watch EPL matches responded to my survey. Their responses are:

a) switch to Singtel: 40%
b) watch in pub and friends home: 30%
c) give up watching EPL: 30%

80% said that Singtel should accept Starhub's offer to broadcast the EPL and that MDA should mandate that this sharing be done. The same proportion said that it is wasteful to have 2 set top matches to watch the channels.
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4 comments:

Anonymous said...

I feel that our market is too small to really have competition for the cable TV service.

Though I would like Singtel to accept StarHub's proposal, but I doubt it will happen. Considering that Singtel has started to invest in their own cable TV network infrastructure, why should they step back?? Any such move might mean to the corporate side and the other party is still having a better technology, and a loss of "face".

Even with MDA voicing out and some MPs voicing out, well, given the recent history of government bodies and personnel giving comments, nothing will get done.

Looks like we, the laymen or lesser mortals (as MP Charles Chong puts it) will have to pay more for our own enjoyment of BPL at home, or go to the nearest coffee joint that offers it, else just give up watching LIVE matches, just watch delayed telecasts (somewhat like back to the 80s)

November 29, 2009 7:32 PM
Vincent Sear said...

A delayed telecast is thousands of miles of difference from a live telecast, since we know the result already. Only the winning side supporters are interested in reliving the moments of glory.

A live telecast is a live telecast when what happens in the next minute or even second is unknown.

November 29, 2009 9:00 PM
Tan Kin Lian said...

Someone told me that SingTel paid $400 million to get the rights to broadcast the EPL matches. I think that the amount cannot be so high. There must be a mistake.

Singtel charges $300 a year for each houshold. They will need 1.3 million subscribers to get enough revenue to meet this cost.

If they get only 500,000 subscribers (which is a big challenge), their total income would be $150 million, compared to the outgo of $400 million.

Perhaps Singtel has other revenue (e.g. from advertising) or they may have over-paid or the figure of $400 million is a mistake.

November 29, 2009 10:30 PM
Anonymous said...

The rights is for a 3-year period. i.e. $133 million per year if the $400m figure is correct. So they'll need about 450,000 subscribers to break even. But I remember reading that Starhub's Sports Group only has about 1/3 that number of subscribers.

Singtel will be hoping to cross-sell other services and promote the 3-in-1 Mio package to recoup some of outlay. Even then I doubt the bid makes economics sense.

The only beneficiary in this EPL rights war is the EPL.

December 01, 2009 2:22 PM

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