Tuesday, January 22, 2019

How to turn negative into positive publicity

I saw this news report sent to me in an email from AsiaOne. I was surprised that the article was in dated 1 June 2015. Why did AsiaOne send it to me now, in 2019?

It is probably due to a programming error, or may I say a technical issue with Asia One.

Whenever there is a long delay, the airline will get a bad reputation and a bad name. But Scoot can convert it into a positive event. Instead a bad name, they can get a good name.

What can Scoot do?

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