Thursday, August 20, 2009

Plain English is the best policy

Read this article. It explains why insurance policies have to be written in a form that consumers can understand.
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1 comment:

Zhummmeng said...

Plain English also depends on it construction to make it simple to understand and NOT JUST TO READ.
If the intention is to beguile the customers simple to read English can be constructed in a convoluted manner to confuse the buyers.
This seems to be the trend in insurance companies' ad. The semantics are heavily played up.

August 20, 2009 8:02 PM

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