Saturday, November 24, 2018

Scoot lost business due to a badly designed app

I missed my JetStar flight because I arrived at the airport after the gate closed. I have to book for another flight.

Scoot has a flight that is scheduled one hour later. I wanted to book that flight.

However, the Scoot app did not allow me to login. It also did not remember my credit card.

I tried and found it too difficult.

I booked the JetStar flight at noon, a wait of 4 hours.

This is the cost to Scoot (subsidiary of Singapore Airlines) for having a badly designed app. They lost a business.

I wonder why SIA and its subsidiary continue to have an app that is not customer friendly. They lose a lot of business by being stubborn.

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