Friday, October 08, 2010

Advertisement by Standard Chartered Bank

Standard Chartered Bank has an advertisement over CNBC that ends with the tagline "Here for Good". It is an excellent statement of their corporate policy to act ethically in the interest of their customers and the community.

Although this is just an advertisement, it is refreshing to know that they are prepared to make this bold statement. I expect that they will live by that statement. I will look for the full wordings of their advertisement, which is bold and inspiring.

As a first step, I hope that Standard Chartered will review their practices and introduce fair charges in their fees to customers. Most banks charge exorbitant fees to increase their profits ... way out of the cost of providing these services. If Standard Chartered Bank can take the lead to reduce the fees, this would make bold and clear statement that they intend to live by their words. It will mean much more to consumers than the money spent on advertisements.

It would be to live by their words ... to he "here for good".

Tan Kin Lian

Here is the advertisement

2 comments:

Unknown said...

Does their "here for good" mean here for the long term, or here to do good? Hmmm...

Tan Kin Lian said...

It means to be here "for the long term", but to achieve this, they have also to be "good" in their behavior.

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