General Motors has decided to stop advertising on Facebook. They are not able to get value for the advertisign dollars spent.
http://money.cnn.com//2012/05/15/autos/gm_facebook/index.htm?section=money_topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29
http://money.cnn.com//2012/05/15/autos/gm_facebook/index.htm?section=money_topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29
4 comments:
Half of Americans think that Facebook is a passing fad http://www.todayonline.com/World/EDC120516-0000048/Half-of-Americans-think-Facebook-is-a-passing-fad--Poll-before-IPO
Another negative news for Facebook
http://www.businessinsider.com/this-poll-reveals-the-biggest-problem-with-advertising-on-facebook-2012-5
Wow. Another bad news for Facebook
http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5
Generally Facebook is not the best venue to advertise to sell products, except for games, being mostly a site for social connection for the younger people.
So not surprising General Motors are targeting the wrong market, and best to stop advertising, it's a waste of money.
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