Tuesday, April 25, 2017

The future for Uber

Uber incurred a loss of $2.2 billion (USD) in 2015 and the loss is expected to increase to $3 billion in 2016. Many observers said that their current business model is not sustainable. Some people speculated that the future for Uber is driverless cars. I do not think this is necessary.

I have confidence in the future of Uber. They have to incur an initial loss to build up their brand and market share in many cities around the world. They pay attractive incentives to get drivers to join the scheme. They keep their prices low to attract the customers.

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