Wednesday, October 07, 2009

Target Marketing - new restaurant

My friend started a new restaurant in Lorong Chuan. He used the target marketing service to send out mailers to the owners of landed property and 4/5 room flats within 3 km of his restaurant. He reported roaring business, with full house. It was a good start.

Singaporeans like to try a new restaurant. The target marketing is a good way to reach out to them at a low cost.

Posted by at

1 comment:

Anonymous said...

Lorong Chuan is a highly residential area and restaurants are mainly concentrated in Serangoon Gardens.

And it is also a mainly middle to upper class area due to the concentration of high end condos and landed property estates along quite a stretch of the road.
And the new circle Lorong Chuan MRT just started operation a few months back, accessing town and Orchard Rd quite conveniently.

So notwithstanding the target marketing service, the above may also have helped too.

For business success, the Chinese have a saying. Luck, timing and location.

October 07, 2009 8:41 AM

Post a Comment

Subscribe to: Post Comments (Atom)

Blog Archive