How people vote

Contributed by DareToAct
In "Why empathy matters?", the author J D Trout pointed out that it is dangerous to think that people know what they want and can choose what they want. "When we choose poorly, these failures do not have a pure pedigree.  They are part individual irrationalism, part unconscious influence, and part lousy choices."

When we are unhappy with the behavior of our first choice, or that the logical "right" choice  disappoints, we might behave irrationally, especially under influence, and choose one of the lousy choices available.

Underestimating the potential of irrational voting can be detriment to any incumbent.    


DareToAct