Tuesday, November 09, 2010

Win-win approach

I found an interesting example of the win-win approach in Dubai.

During the global financial crisis, Dubai needed a few billion dollars to pay off the short term credit that was pulled out by the banks. They had to turn to Abu Dhabi for help. In return for the financial assistance, Dubai agreed to rename Burj Dubai (which is currently the tallest building in the world) to Burj Khalifa, i.e. after the name of the Ruler of Abu Dhabi.

Burj Dubai was supposed to be a landmark in Dubai, so the change of name cause the loss of this iconic name. They found an interesting solution. Burj Khalifa is next to Dubai Mall, which is a prominent shopping mall in Dubai. So, the Metro station that serve this location is now called Burj Khalifa Dubai Mall, which allow the name of Dubai to be retained for this icon.

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