I went to the website to get details about London Eye and the Singapore Flyer. I wanted to find out why London Eye is doing well, and the Singapore Flyer is struggling.
Here is a comparison
London Eye - GBP 20 = SGD 40
30 minute rotation.
Entry to 4D movie
Singapore Flyer - SGD 33
30 minute rotation
The Singapore Flyer is 20% cheaper than London Eye. I know know if there is a difference between the 4D movie and the multimedia showcase.
There is a big difference in the presentation of the two websites. I was able to find the prices of the London Eye immediately, and to know what I get for the ticket price.
The Singapore Flyer website is confusing. I read the whole of the home page and could not find out the ticket price. I get so much detail, but little information. I had to search and read a lot of irrelevant information before finding what I want.
I wonder if this had an impact on the public buying of the tickets? Most people search the website for information. They will be discouraged by the website of the Singapore Flyer.