Monday, May 29, 2017

How can Singapore Airlines improve its service through innovation

What can Singapore Airlines really do to restore their profits? They have already formed two subsidiares, Tiger Air and Scoot, to compete with the low cost airlines. They have to remain in the premium travel category. Perhaps they should cut cost and improve their efficiency? At the same time, they should make it innovative for passengers to enjoy their flying experience?

Their cabin crew continue to provide good service. But they really need to know what the travellers really appreciate today. It is not the same as 50 years ago. Times have changed.

Here are some of my ideas.

1) All travellers now carry mobile device.
2) Allow them to charge the mobile devices on the plane.
3) Allow them to watch movies, news and music on their mobile device.

This is only possible if WiFi is safe to use on the plane. I assume that it is, as some planes already provide it for a fee.

Access to the Internet will be expensive, so it has to be charged. But WiFi for access to the server on the plane should be free.

The passenger will probably enjoy their mobile device better than the console on the plane - which they find difficult to navigate.

Do you agree? Any suggestions from your experience?

1 comment:

Anonymous said...

They are very stingy with bar service. Serving a miserable cup of beer or wine or soft drink. And you have to ask for liquor. They dont display it on the bar cart as I have been observing them. Other premium airlines not like that.

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