Tuesday, May 15, 2007

Next "Core Fund" of Vanguard

Vanguard carried out a research on the most preferred fund selected by new investors.

Can you guess their findings? It is so simple!

It is a money market fund that gives a yield that is slightly higher than the interest on savings accounts. There is no front end load (ie sales charge) on the money market fund. The investor is allowed to write cheques against this account.

These investors are willing to move their money to the other bond or stock funds at a later date.

Wow! This is a simple and effective way of marketing.
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1 comment:

Anonymous said...

In the US, there are also money market savings accounts available at banks. I had one during my university days and was earning 8%pa interest while my friends were getting a lot less for their ordinary savings a/c :)

May 15, 2007 8:04 PM

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