Sunday, November 05, 2017

Subscription for online news

Many newspaper around the world are moving to the online version.They see the subscriptions to their print version dropping over the past years.

They set their subscription to their online versions at quite a high level. Somethimes, it is similar to the print version.

For example, the subscriiption for the Straits Times is $29.90 for both the online and the print version.

I suspect that other newspapers adopt similar pricing models.

The Straits Times has a promotion now. It charges only $0.99 for the first 3 months. After that, it will revert to $29.90.

I think that this is the wrong approach.

They should charge their online subscription at half of the print edition. Alternatively, they should charge $0.10 per article.

Readers will be more willing to join their subscription or per article pricing model.

What are your views? Those who don't like the Straits Times for political reasons do not need to reply.

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