Sunday, September 25, 2005

Wrong way to attract people to attend a seminar

I attended a seminar recently on investment-linked product. It was organised by a few important organisations.

There was no charge for the seminar. More than 500 people attended.

The organiser gave an attractive goodie bag (worth $15) and a sumptious meal (worth another $15). Some of the attendees appear to be regular attendees at these seminars.

Do we need to spend so much money to organise the seminar? Are we attracting the wrong people who attend for the wrong reason?

2 comments:

JD said...

It really depends on the aim of the organizers, whether they want more people to turn up (that might please their higher-ups later) or if they just want to educate interested members of the public. It appears to be the former for your case. Otherwise, they could charge a nominal fee (~$10) to dissuade people with too much time on their hands to join. Or, they can just do away with the gifts and see how it affects the turn-out.

Tan Kin Lian said...

Here is my reply to abc789.

There are a fairly large group of people who attend seminars regularly to enjoy the freebies.

You can recognise them. They have the time.

The real target of the seminar are too busy. So, the organiser is happy to get people to attend (by giving freebies) just to make up the number.

We have to be result oriented. We hae to spend the money wisely.

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