Comfort Delgro's profit dropped by $53 million, mainly due to the weak taxi business.
http://www.todayonline.com/…/comfortdelgro-posts-115-fall-o…
The faced strong competition from Grab and Uber. This challenge is faced by traditional taxi operators. How can they meet the challenges?
My view - they should adopt a strategy that focus on their strengths, rather than compete with Grab and Uber on their strengths.
Comfort Taxi's strengths are:
a) A large base of taxi drivers.
b) Their taxi drivers are more experienced
c) Commuters are used to metered fares.
Grab / Uber's strengths are:
a) Dynamic pricing
b) Discounts to reduce fares (but this cannot be sustained in the long run).
c) Convenience of booking through the app.
I will write more about how a traditional taxi company can respond to the challenge from the new platforms.
No comments:
Post a Comment