Policyholder is happy about the increase in bonus

The policyholder was unhappy that the bonus under this growth policy was cut in 2003. It was susequently increased in 2003 and 2004, but he was not specifically told about it. He asked why?

MY REPLY

Dear

We increased our bonus rates for the growth policy during the past two years. We show the bonus in each year's policyholder statement.

We do not wish to show a revised projection each time that the bonus has been changed, as it will cost us $1 million to send this information. We wish to avoid incurring this additional cost. We wish to spend less, so that there is more bonus to be given to our policyholders.

Of course, for policyholder who wish to request for this information, we are happy to oblige.

I hope that you understand our intention.

THE POLICYHOLDER REPLIED THAT HE WAS HAPPY WITH THE EXPLANATION AND THE INCREASE IN BONUS RATES.