Importance of Customer Service

How important is customer service?

My view: it is very important, especially for a financial institution. It allows the provider to build a long term relationship with the customer.

I observe the following principles in dealing with customers:

* attend to their matter promptly
* be honest, open and transparent (ie HOT)
* look after the customer's interest (helps to build trust).

A good customer is willing to pay a fair price that allows me to meet the expenses and make a fair profit.

I keep my cost low by reducing waste and operating efficiently. This is also appreciated by the customer, as they do not have to pay more for good customer service.