Magazines for people above 45: Prime, Gao Feng

I met the publisher of the PRIME and Gao Feng magazines. They are targetted at people above 45.

PRIME is about being in the prime of one's life. It is about celebrating one's life at whatever age they are at.

The bi-monthly magazine caters to both men and women who are 45 and above, going to retire as well as those already retired and living it up. They are a special segment that is hardly catered to in Singapore.

The magazine covers four areas including health, wealth, nutrition and leisure, and the topics are customised for this specific market.

The bi-monthly magazine's was launched in July 2006. It is available at selected news-stands and sold at $5.

It is all about changing mindsets, breaking down stereotypes and educating this very special population in Singapore.

Gao Feng is the chinese version, also bi-monthly and carrying the same content and sold at $5.