Monday, November 05, 2007

Business Practice of Insurance Company - Another View

VIEW POSTED IN MY BOG

Business models usually evolved and got copied from one company to another. I would like to offer my view to mr. tan's observations:

1. From some friends of mine in a sales department of a networking equipment company, a pharmaceutical company, a software company, they told me that it is very common to have attractive prizes such as overseas trips and motivational activities as incentives, aside from high commission and bonuses that they get from selling the products.

2. With regards to "projections" - isn't projections are what they are meant to be - projections? if anyone tell you that projections are "guaranteed", then better inform MAS immediately. No, better still, if you can tell me which company can guaranteed 100% something in 20 years time, I will invest in it myself.

3. Most people in the sales line will meet objections and rejections. This happens in any industry. Unless you are naturally thick-skinned, you have to learn how to manage them or else how are you going to give your solutions to people. In particular to the insurance industry, where many people do not plan for their own future or unexpected demise, you got to learn how to overcome objections in order to help them help themselves.

4. I think every product serves a need. it is not fair to compare a product of yesterday with a new product today. A good fund yesterday may be a lousy fund today even though same performance. Why? because our expectations have risen. I know some MNCs who practice this model of eliminating staff whose performance levels falls below 5% relative to the performance of his/her peers. That means, every year sure must lay off some people. When a person buys a product, it was intended to serve a purpose and as long as the original purpose is achieved, it is should be ok. That's why people must know that buying insurance is not a one time thing. he/she must always buy new one whenever there are new needs to be addressed.

5. It is better for the company to make profits than to make losses. The questions should be - are the profits channeled back as more bonus for clients, training of advisors and creating more value-added solutions to consumers? Let's not be hypocritical - if you are buying equities or bonds, don't you want the companies that are linked to them to be profitable and sustainable companies?

Come on, if I buy a product from Income, I also want the company to be profitable and have money to improve the quality of the advisors and come up with innovative products.

There are two sides of a coin and it's not always fair to say that this company or product or agent is bad or good without considering the context where the event took place. By the way, since MAS is the regulatory body, if such practices are not condoned, how come never shut them down?

5 comments:

Thomas Phua's Blog said...

Mr Tan,
I applaud you for sharing this note.

- Thomas Phua

Priyadi said...

if i were to buy any product from any store, it not hard to make comparison of competing products. whenever somebody sells a product above its perceived value, buyers will automatically sway towards cheaper products, or ones that give better value. if that seller wants to be more competitive, it must offer better price and/or better products.

it doesn't really matter if their distributors/agents get the lion share of the price of the product. as long as buyers think the product is worth its price, they will buy the product. however, whenever a seller overinflates the price of a product above its perceived value because of, for instance, over-aggresive marketing technique, buyers will certainly choose another, cheaper product.

sellers will automatically utilize their best options to maximize their profits. while buyers will exercise their rights to obtain the product that gives best value to them by choosing a product instead of another. in effect, the price of the product will be determined by both the buyers and the sellers.

it is called market mechanism.

unfortunately, no such mechanism exists in complex insurance products because it is virtually impossible for casual buyers to compare, for instance, one ILP to another. regulators have tried to solve this problem by imposing disclosure to insurance products. however, as we know today, this is clearly not enough.

another problem, people can easily compare products on their prices. in insurance industry, however, they are comparing on potential loss of capital gain. this happens because of the way insurance companies are presenting their products.

Anonymous said...

To make profit does not mean that Income can create products such as Revosave that give a poor return for customers and give high commission to the agents.

Income used to be taking care of customers. Now, who is Income taking care of?

If Income want to pay high commission to agents, then Income is behaving like the other insurance companies.

Anonymous said...

Exactly, unlike buying products, one can just go to buy from another competitor if he gets poor service. But for policyholders who has bought the policies for many years, it is not as easy to just move to another provider. The bottom line is that policyholders nowadays do not feel as secure and have peace of mind with the present NTUC Income as it has shifted from its caring co-operative nature since the Mr. Tan left.
What we are seeing now is just another commercial company out to make a fast buck without regard to the welfare of its old customers. New customers still have a choice whether to buy or not. Old customers will lose out if they want to go to another insurer. That is why NTUC will pay a political price by pursuing this direction!!!

Anonymous said...

If you see a doctor and after the examination you are asked to choose from a range of products with different prices and which you think will help you most;,quicker,safer or low cost. You make the decision. He warns you of the consequences; caveat emptor.
This is the insurance agents' approach to your needs. And you say I want this; it is cute; it is cheaper than the other one; it is cool; it makes me feel good. And you end up with a revosave. Wow! I can use it for rainy day and also sunny days by turning it inside out
and not for long you realise it is a straitjacket that shackles me for half of my life. The other side is the same side. It is either the agent is competent or not competent .You don't want an either or agent to serve you.

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