Tan Kin Lian's Blog: Taglines used by trourist promotion agences elsewhere

Friday, March 19, 2010

Taglines used by trourist promotion agences elsewhere

Several countries have taglines to bring tourists to their countries. Malaysia's tagline is "Malaysia, truly Asia". What are the taglines used by other countries? Which tagline do you like best and why? Share your views.

6 comments:

TWF - The Why Factory said...: I like Malaysia.. Simple, rhythmatic,and up to the point.

Below is a list of various nation tags..

Australia Australia. A different light We can't wait to say G'day
New Zealand 100% Pure New Zealand
Vietnam. A Destination for the New Millennium
Hong Kong There's no place like Hong Kong
Hong Kong will take your breath away!
Bangladesh Come to Bangladesh before the tourists
Philippine Philippines. More than the usual
Thailand Thailand. Happiness on Earth.
Amazing Thailand - Experience Variety.
Amazing Thailand - Dreams for all seasons.
Malaysia Malaysia. Truly Asia
India Incredible India
India. Eternally Yours

Indonesia Indonesia. Ultimate in Diversity.
My Indonesia - Just a Smile Away
Croatia Croatia. The Mediterranean as it once was
Scotland Live it. Visit Scotland
Austria Austria. At last!
Austria. You've arrived
Ireland Ireland. The Island of Memories...
Awaken To A Different World
Greece Live your myth in Greece
A new point of view. (campaign for Athens, Attica)
Greece. Beyond Words.
Cyprus Cyprus. The Island for All Seasons
Cyprus. A whole world on a single island
Spain Spain. Everything Under the Sun
Smile! You are in Spain!
Switzerland Switzerland. Get natural
Iceland Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.

Source:http://www.textart.ru/database/slogan/2-tourist-board-advertising-slogans.html; March 19, 2010 10:14 AM
Vincent wan said...: incredible india!; March 19, 2010 10:42 AM
Anonymous said...: “Your Singapore” Tourism Promotion Tagline

I read Mr. Jorg Dietzel's weak explanation about that "Your Singapore" means everything for everyone's personal preference; and therefore it is a way to promote Singapore tourism as whatever it is, to individuals.

But the logic (suggested by Mr. Dietzel) does not hold ground for branding of Singapore.
In fact, in the process of changing "Uniquely Singapore" to "Your Singapore", Singapore Tourism Board should better explain the essence of making the change. If I remember correctly, it was only briefly mentioned in the press that the "old" slogan has done its job well for the past decade and going forward "Your Singapore" would be a more relevant slogan for promoting Singapore's new tourism landscape.

The fundamental question is, "How Singaporeans and the Tourism Trade industries take on the new slogan?"
While it is correct that Singapore wants tourists to remember "Their Singapore" as a result of visiting "Your Singapore", but what about our important partners' response to such a concept? (i.e. tourism and treval trades, hospitality etc.).
Travel & hospitality trades are integral part of tourism success and providers of "Your Singapore" experience to the tourists. If the important partners are not really excited and some even confused about the change of slogan, how would they be able to support the new initiative? It is good to hear more feedback from the travel & hospitality trades about their views on the new slogan.

In my view, "Your Singapore" should not be seen as a branding exercise. It is merely a product slogan at best. Because it is very tough to try develop more in depth meaning and sentiment about such a overly simplified slogan into a brand image for Singapore.
Therefore, "Your Singapore" remains a Call for Action message (slogan) in support of tourism customer acquisition. Branding is not done by changing slogan per se. Brand image and sentiment takes a longer gestation period to form in customers' mind, embeded in the customer's memories with a set of values that are long been accepted by him/her as well as many. If individuals were to "play out" a different theme based on "Your Singapore" and yet it could also means "Everybody's Singapore" as what Mr. Dietzel claims, then it is a branding disaster.

How could an idea that's remains confusing in the minds of Singaporeans that becomes a meaningful promotional tagline?

- By a Tourism consultant; March 19, 2010 11:39 AM
loki said...: Incrdible India!; March 19, 2010 11:47 AM
Anonymous said...: Singapore, truly all talents.; March 19, 2010 3:58 PM
Anonymous said...: Saw on the news that North Korea is promoting itself to younger Chinese tourists as how their parents used to live in Mao's China. Welcome to DPRK comrades! Immerse yourself in cozy nostalgia and see how your elders used to live!

As for Singapore, we can capitalise on having the highest number of executions per capita in the world.
Singapore -- Have a swinging good time!
Have public viewing of executions. $20 entry fee per person. Money collected will go towards fund to help families of the executed as well as victims of serious and traumatic crimes.
Probably be condemned by United Nations.; March 19, 2010 6:05 PM