Sunday, December 11, 2011

Simplify online form

I wanted to find the email address of the customer service manager of Singapore Airlines. I could not find it in their website. I looked for "Contact Us" and it was not available. I looked for "Enquiry" and was given this form that contained about 15 fields to be entered.

Why can't Singapore Airlines simplify the feedback form and ask only for 3 fields - name, email address and content? It seemed that they forgot about the poor customer who has to go through a lot of hassle. (By the way, this is the pattern in the online forms of countless other big organizations!).


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