Well done to Mediacorp for this creative idea of setting up a club, called the ME Club. It is excellent execution and to give a reward for their loyal fans. Wish them all the best!
http://www.todayonline.com/Singapore/EDC120730-0000022/Reward-for-loyalty--A-date-with-celebrity
http://www.todayonline.com/Singapore/EDC120730-0000022/Reward-for-loyalty--A-date-with-celebrity
6 comments:
I see it as trying to curb their declining viewership.
With youtube & better programs from TW & KR, local productions in low creativity climate sg hardly stand a chance.
I agree. I really think this is a innovative way to attract younger audiences back to watching TV
Yup unlike other reward prog where they only reward you when you spend more $$$. MEclub is free! I just redeemed a pair of live studio show for my in laws :)
hi
I like media programme especially channel 8
Mediacorp should change its content and shows instead of giving rewards. Whats the point of watching TV programs which are already so boring? If the contents are good, viewership will automatically increase thereby increase the revenue from advertisements.
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